https://shawnchoy.com Shawn Choy Thu, 26 Apr 2018 16:04:10 +0000 https://shawnchoy.com en https://shawnchoy.com/Home Fri, 02 Mar 2018 03:45:30 +0000 Shawn Choy https://shawnchoy.com/Home https://shawnchoy.com/Singapore-Art-Week-2018 Thu, 08 Mar 2018 07:27:35 +0000 Shawn Choy https://shawnchoy.com/Singapore-Art-Week-2018 Singapore Art Week 2018 The National Arts Council of Singapore wanted to better utilise their social media platforms to engage the public during 2018’s edition of Singapore Art Week. Throughout the 3-month campaign period, the team produced 177 pieces of social media content, 1 teaser video, 3 promotional videos, and 1 post-event video, significantly increasing their social media following and engagement rates. I helmed the design aspect of things—from concepting, storyboarding and illustrating the teaser video, to crafting all social content pieces for their Facebook and Instagram pages. Agency: Weber Shandwick (Singapore)Client: National Arts CouncilIllustrations/Storyboarding: Shawn Choy, Nadia MalikVideography/Editing/Animation: Jay HernandezJanuary 2018 https://shawnchoy.com/Netflix-and-Woof Thu, 26 Apr 2018 16:04:10 +0000 Shawn Choy https://shawnchoy.com/Netflix-and-Woof Netflix and Woof The Netflix and Woof adoption drive was jointly organised by Netflix and Save Our Street Dogs (SOSD) as part of the shelter’s fundraising efforts. Visitors had the opportunity to meet (and potentially adopt!) the shelter dogs, get caricatures of their canine companions drawn by an artist, and even pose for a photo or two at the photo booth. The event culminated in an outdoor screening of Netflix’s Benji. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/22e2b36b915a0c432f4d9b4a739d9c924bd2d72bc6c0ae57112aaecfe2ffb19f/Cover.png" data-mid="15432753" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/22e2b36b915a0c432f4d9b4a739d9c924bd2d72bc6c0ae57112aaecfe2ffb19f/Cover.png" /> To generate buzz for the event, we did a very special photoshoot with some of the shelter dogs, and placed them in some of Netflix’s most iconic shows! The created images were shared on Netflix’s and SOSD’s Facebook and Instagram pages over the week leading up to the adoption drive. <img width="1050" height="700" width_o="1050" height_o="700" data-src="https://freight.cargo.site/t/original/i/0fe1b396a962c7d8b7261fcfdf87f8c630ddfe1a2ad0cbdc7909fde46c841eb9/Kaya1.jpg" data-mid="15432756" border="0" src="https://freight.cargo.site/w/1000/i/0fe1b396a962c7d8b7261fcfdf87f8c630ddfe1a2ad0cbdc7909fde46c841eb9/Kaya1.jpg" /> <img width="1050" height="700" width_o="1050" height_o="700" data-src="https://freight.cargo.site/t/original/i/8c09f1e50533ce8ceef589dd147012c2613d94f1f29d700e0a82927c4046fc2b/Kaya3.jpg" data-mid="15432757" border="0" src="https://freight.cargo.site/w/1000/i/8c09f1e50533ce8ceef589dd147012c2613d94f1f29d700e0a82927c4046fc2b/Kaya3.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b581190cb12d4fd9706dbce9d1c936fa78d31b298455f3689248e5ba07da0692/Kaya-LostinSpace-v2.png" data-mid="15432755" border="0" src="https://freight.cargo.site/w/1000/i/b581190cb12d4fd9706dbce9d1c936fa78d31b298455f3689248e5ba07da0692/Kaya-LostinSpace-v2.png" /> <img width="900" height="1050" width_o="900" height_o="1050" data-src="https://freight.cargo.site/t/original/i/72709d2475822e97a34cb6f9f67b4d27c070cde09cf5bd6a0145c908fa7a45b7/Orni2.jpg" data-mid="15435153" border="0" src="https://freight.cargo.site/w/900/i/72709d2475822e97a34cb6f9f67b4d27c070cde09cf5bd6a0145c908fa7a45b7/Orni2.jpg" /> <img width="900" height="1050" width_o="900" height_o="1050" data-src="https://freight.cargo.site/t/original/i/e433174f1d1f72e1f5f801051c9ace12d41492aaa0d3fc5aea3e4547c0eee1ca/Orni1.jpg" data-mid="15435151" border="0" src="https://freight.cargo.site/w/900/i/e433174f1d1f72e1f5f801051c9ace12d41492aaa0d3fc5aea3e4547c0eee1ca/Orni1.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/8148ff8dbcf6a44fc72b25d963b889fb41589629d585059de273dbadc42638dd/Orni-StrangerThings-v2.png" data-mid="15435150" border="0" src="https://freight.cargo.site/w/1000/i/8148ff8dbcf6a44fc72b25d963b889fb41589629d585059de273dbadc42638dd/Orni-StrangerThings-v2.png" /> <img width="900" height="1050" width_o="900" height_o="1050" data-src="https://freight.cargo.site/t/original/i/93196fccb1916fef23267beceab9473d4490a456631975bb0ca5c26cdb34dd3e/Pizza2.jpg" data-mid="15453333" border="0" src="https://freight.cargo.site/w/900/i/93196fccb1916fef23267beceab9473d4490a456631975bb0ca5c26cdb34dd3e/Pizza2.jpg" /> <img width="900" height="1050" width_o="900" height_o="1050" data-src="https://freight.cargo.site/t/original/i/ae84664de2be93f06143e67523b1b84c2a4e5ae6e38f242ff7fde3c452d2aaa2/Pizza1.jpg" data-mid="15453334" border="0" src="https://freight.cargo.site/w/900/i/ae84664de2be93f06143e67523b1b84c2a4e5ae6e38f242ff7fde3c452d2aaa2/Pizza1.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/fccc779497c7fcaddfc1d7ec422f40b2e95d02ba3cddcc9695ee34511540d102/Pizza-QueerEye-v3.png" data-mid="15453335" border="0" src="https://freight.cargo.site/w/1000/i/fccc779497c7fcaddfc1d7ec422f40b2e95d02ba3cddcc9695ee34511540d102/Pizza-QueerEye-v3.png" /> <img width="1050" height="700" width_o="1050" height_o="700" data-src="https://freight.cargo.site/t/original/i/12588e08a76fc5188d51d274ea0c1290fe25b3078adaeb3501ba276a07256a59/Duncan1.jpg" data-mid="15453578" border="0" src="https://freight.cargo.site/w/1000/i/12588e08a76fc5188d51d274ea0c1290fe25b3078adaeb3501ba276a07256a59/Duncan1.jpg" /> <img width="1050" height="700" width_o="1050" height_o="700" data-src="https://freight.cargo.site/t/original/i/9abe9707ea13ebd418f1183c5f7f5c9acf91a8277be69f4913a79befab7f928d/Duncan2.jpg" data-mid="15453577" border="0" src="https://freight.cargo.site/w/1000/i/9abe9707ea13ebd418f1183c5f7f5c9acf91a8277be69f4913a79befab7f928d/Duncan2.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/e6a526068bec1861cffd73a214002af88b3b95b32180c830d0e3a1dc8bfa0b99/Duncan-Narcos-v2.png" data-mid="15453580" border="0" src="https://freight.cargo.site/w/1000/i/e6a526068bec1861cffd73a214002af88b3b95b32180c830d0e3a1dc8bfa0b99/Duncan-Narcos-v2.png" /> <img width="900" height="1050" width_o="900" height_o="1050" data-src="https://freight.cargo.site/t/original/i/9d5d11fbaa544c41ba8d3a3ea82285c163e5cf114c62f4c9df6f7ba6d0e8fec3/Prinz3.jpg" data-mid="15453773" border="0" src="https://freight.cargo.site/w/900/i/9d5d11fbaa544c41ba8d3a3ea82285c163e5cf114c62f4c9df6f7ba6d0e8fec3/Prinz3.jpg" /> <img width="900" height="1050" width_o="900" height_o="1050" data-src="https://freight.cargo.site/t/original/i/a95e669937078e9d69e56cc8fbf7edba254ab4e4140c33988df0aaaa17079912/Prinz1.jpg" data-mid="15453775" border="0" src="https://freight.cargo.site/w/900/i/a95e669937078e9d69e56cc8fbf7edba254ab4e4140c33988df0aaaa17079912/Prinz1.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/0ca67bafa926393ca0523897a0b193d4e38e7aefcb77fbb9ddeef12e30c7127a/Prinz-HouseofCards.png" data-mid="15457898" border="0" src="https://freight.cargo.site/w/1000/i/0ca67bafa926393ca0523897a0b193d4e38e7aefcb77fbb9ddeef12e30c7127a/Prinz-HouseofCards.png" /> <img width="900" height="1050" width_o="900" height_o="1050" data-src="https://freight.cargo.site/t/original/i/2909f7907e4aa3e76b67d310018553e9acbb558553291d3375a29f111db4a769/Trooper2.jpg" data-mid="15453840" border="0" src="https://freight.cargo.site/w/900/i/2909f7907e4aa3e76b67d310018553e9acbb558553291d3375a29f111db4a769/Trooper2.jpg" /> <img width="900" height="1050" width_o="900" height_o="1050" data-src="https://freight.cargo.site/t/original/i/0832a60ea75cd67376411ac8cf176d683268b07af975d375e8629ab7e15e89c9/Trooper1.jpg" data-mid="15453841" border="0" src="https://freight.cargo.site/w/900/i/0832a60ea75cd67376411ac8cf176d683268b07af975d375e8629ab7e15e89c9/Trooper1.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/cfe4f38f175d518094407ff8076ad66ed27d6fb1717a529c7830d5900d286bf9/Trooper-Glow-v3.png" data-mid="15453843" border="0" src="https://freight.cargo.site/w/1000/i/cfe4f38f175d518094407ff8076ad66ed27d6fb1717a529c7830d5900d286bf9/Trooper-Glow-v3.png" /> Agency: Weber Shandwick (Singapore)Client: Netflix, Save Our Street Dogs Art Director: Shawn ChoyPhotographer: Jach ChuaApril 2018 https://shawnchoy.com/A-Netflix-Chinese-New-Year Fri, 02 Mar 2018 04:00:06 +0000 Shawn Choy https://shawnchoy.com/A-Netflix-Chinese-New-Year A Netflix Chinese New Year As part of Netflix's Chinese New Year media push for the region, the team created a series of four infographics that cleverly weaved iconic Netflix shows into Chinese New Year stories and traditions that people were already familiar with.The infographics were picked up by several media outlets in the region, notably by: Milk Magazine (HK), Apple Daily (TW), JUICE (MY), Woah! (MY), Teenage (SG) and Zaobao (SG). <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/aab66d46bf44bd11ed8294b418247f3244079e65e8e4892957531a67a6fd6c4c/Cargo2-NetflixCNY.png" data-mid="12353226" border="0" src="https://freight.cargo.site/w/1000/i/aab66d46bf44bd11ed8294b418247f3244079e65e8e4892957531a67a6fd6c4c/Cargo2-NetflixCNY.png" /> <img width="1190" height="2344" width_o="1190" height_o="2344" data-src="https://freight.cargo.site/t/original/i/ed32872c719d02e8d8fe369a6e078fa9f16849e13c2952fefc98b400cd3d2e5b/01-V5-180202.png" data-mid="12205918" border="0" src="https://freight.cargo.site/w/1000/i/ed32872c719d02e8d8fe369a6e078fa9f16849e13c2952fefc98b400cd3d2e5b/01-V5-180202.png" /> <img width="1684" height="2386" width_o="1684" height_o="2386" data-src="https://freight.cargo.site/t/original/i/fd8b8d80c95839d0dc791b8ad30fbd9e1c22a9082b9cdf924092b347c4d9eb15/02-V4-180202.png" data-mid="12205917" border="0" src="https://freight.cargo.site/w/1000/i/fd8b8d80c95839d0dc791b8ad30fbd9e1c22a9082b9cdf924092b347c4d9eb15/02-V4-180202.png" /> <img width="1190" height="2370" width_o="1190" height_o="2370" data-src="https://freight.cargo.site/t/original/i/09ee9b5a34f483e4d143cffee772da2a8cff3143914122399e64280c1fc5cbd8/03-V5-180202.png" data-mid="12205916" border="0" src="https://freight.cargo.site/w/1000/i/09ee9b5a34f483e4d143cffee772da2a8cff3143914122399e64280c1fc5cbd8/03-V5-180202.png" /> <img width="1684" height="1834" width_o="1684" height_o="1834" data-src="https://freight.cargo.site/t/original/i/35211198e935f792f94437942bae910eb7bfd4ded41530135e8b9fa48ebbcafd/04-V3-180202.png" data-mid="12205915" border="0" src="https://freight.cargo.site/w/1000/i/35211198e935f792f94437942bae910eb7bfd4ded41530135e8b9fa48ebbcafd/04-V3-180202.png" /> <img width="1190" height="2344" width_o="1190" height_o="2344" data-src="https://freight.cargo.site/t/original/i/0324d531dffe0010bdc9d44a574c21a1b2db178e28237713fac46c2cc5752fc0/01-CN-180212.png" data-mid="12205947" border="0" src="https://freight.cargo.site/w/1000/i/0324d531dffe0010bdc9d44a574c21a1b2db178e28237713fac46c2cc5752fc0/01-CN-180212.png" /> <img width="1190" height="2306" width_o="1190" height_o="2306" data-src="https://freight.cargo.site/t/original/i/9d8e154bac5fec75f9bc685a338d61a335ee83c0e2c8bb5fc4bffc75d1a244e4/03-CN-180213.png" data-mid="12205946" border="0" src="https://freight.cargo.site/w/1000/i/9d8e154bac5fec75f9bc685a338d61a335ee83c0e2c8bb5fc4bffc75d1a244e4/03-CN-180213.png" /> Agency: Weber Shandwick (Singapore)Client: NetflixJanuary 2018 https://shawnchoy.com/Netflix-2018-Calendar Fri, 02 Mar 2018 06:02:17 +0000 Shawn Choy https://shawnchoy.com/Netflix-2018-Calendar Netflix 2018 Calendar In November 2017, I was given the opportunity to produce original artwork for Netflix's 2018 calendar. Netflix sent this calendar as a token of appreciation to their media partners and anyone who has lent the team support over the past year.The calendar featured 12 characters from popular Netflix original series alongside one of their most memorable quotes. Localised versions of the calendar were created for the Singapore, Malaysia, Hong Kong and Taiwan markets. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1f09c3e5af23f29adac75b3821f06484a034a2591286f769914271aaf91a35ea/Cargo2-NetflixCalendar.png" data-mid="12206626" border="0" src="https://freight.cargo.site/w/1000/i/1f09c3e5af23f29adac75b3821f06484a034a2591286f769914271aaf91a35ea/Cargo2-NetflixCalendar.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bdf6256430311d154afb2d7533812d9c9c26195a15d5b8157eddc332bf71a7e7/Cargo2-NetflixCalendar-02.png" data-mid="12206627" border="0" src="https://freight.cargo.site/w/1000/i/bdf6256430311d154afb2d7533812d9c9c26195a15d5b8157eddc332bf71a7e7/Cargo2-NetflixCalendar-02.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" 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height_o="840" data-src="https://freight.cargo.site/t/original/i/c3469da0617616d34d42ec00c95422f715ab15c761f357d764f9271a6165990c/SG-A5-Card05-Front-04Apr-TakeshiKasumi.png" data-mid="12206616" border="0" src="https://freight.cargo.site/w/1000/i/c3469da0617616d34d42ec00c95422f715ab15c761f357d764f9271a6165990c/SG-A5-Card05-Front-04Apr-TakeshiKasumi.png" /> <img width="1190" height="840" width_o="1190" height_o="840" data-src="https://freight.cargo.site/t/original/i/ceba8d767a30283f8e0c95184d8cac6c70bab9b688a917bba80e39f39b712b01/SG-A5-Card06-Front-05May-VeronicaLodge.png" data-mid="12206614" border="0" src="https://freight.cargo.site/w/1000/i/ceba8d767a30283f8e0c95184d8cac6c70bab9b688a917bba80e39f39b712b01/SG-A5-Card06-Front-05May-VeronicaLodge.png" /> <img width="1190" height="840" width_o="1190" height_o="840" data-src="https://freight.cargo.site/t/original/i/d17152f56f42257a65a88af0f0b62bf674fe4aa77556f6b1ea69a8e81e60d9ae/SG-A5-Card07-Front-06Jun-RuthWilder.png" data-mid="12206612" border="0" src="https://freight.cargo.site/w/1000/i/d17152f56f42257a65a88af0f0b62bf674fe4aa77556f6b1ea69a8e81e60d9ae/SG-A5-Card07-Front-06Jun-RuthWilder.png" /> <img width="1190" height="840" width_o="1190" height_o="840" data-src="https://freight.cargo.site/t/original/i/bb05331b2ec81f85d25beb9db68fceda41f4ed9c62513673b65e2d301c2f239a/SG-A5-Card06-Back-07Jul-DarylWard.png" data-mid="15506667" border="0" src="https://freight.cargo.site/w/1000/i/bb05331b2ec81f85d25beb9db68fceda41f4ed9c62513673b65e2d301c2f239a/SG-A5-Card06-Back-07Jul-DarylWard.png" /> <img width="1190" height="840" width_o="1190" height_o="840" data-src="https://freight.cargo.site/t/original/i/18bc5415f5dc58f97280e64e5ab23e87591043ba5444795612848aa28ad9059c/SG-A5-Card05-Back-08Aug-MartyByrde.png" data-mid="12206617" border="0" src="https://freight.cargo.site/w/1000/i/18bc5415f5dc58f97280e64e5ab23e87591043ba5444795612848aa28ad9059c/SG-A5-Card05-Back-08Aug-MartyByrde.png" /> <img width="1190" height="840" width_o="1190" height_o="840" data-src="https://freight.cargo.site/t/original/i/6329b2159f5a6d17658243c57267f4ecf9cc954633bfb6554e3c7227a33e1c76/SG-A5-Card04-Back-09Sep-JavierPena.png" data-mid="12206619" border="0" src="https://freight.cargo.site/w/1000/i/6329b2159f5a6d17658243c57267f4ecf9cc954633bfb6554e3c7227a33e1c76/SG-A5-Card04-Back-09Sep-JavierPena.png" /> <img width="1190" height="840" width_o="1190" height_o="840" data-src="https://freight.cargo.site/t/original/i/cd2c83f2abba10fa9718b343ebb40258df5008fa3f1ff16116e1d63d6a416086/SG-A5-Card03-Back-10Oct-FrankCastle.png" data-mid="12206621" border="0" src="https://freight.cargo.site/w/1000/i/cd2c83f2abba10fa9718b343ebb40258df5008fa3f1ff16116e1d63d6a416086/SG-A5-Card03-Back-10Oct-FrankCastle.png" /> <img width="1190" height="840" width_o="1190" height_o="840" data-src="https://freight.cargo.site/t/original/i/65ae8c329ba691f98afff14042e5415350346deb6dffdb78d411dbbb4556f2d1/SG-A5-Card02-Back-11Nov-DustinHenderson.png" data-mid="12206623" border="0" src="https://freight.cargo.site/w/1000/i/65ae8c329ba691f98afff14042e5415350346deb6dffdb78d411dbbb4556f2d1/SG-A5-Card02-Back-11Nov-DustinHenderson.png" /> <img width="1190" height="840" width_o="1190" height_o="840" data-src="https://freight.cargo.site/t/original/i/edd3196e30b2c27f8437ba7dd1d2fd4e753022b8aec789eafb0a52af9cc2e4b4/SG-A5-Card07-Back-12Dec-JessicaJones.png" data-mid="12206613" border="0" src="https://freight.cargo.site/w/1000/i/edd3196e30b2c27f8437ba7dd1d2fd4e753022b8aec789eafb0a52af9cc2e4b4/SG-A5-Card07-Back-12Dec-JessicaJones.png" /> Agency: Weber Shandwick (Singapore)Client: Netflix November 2017 https://shawnchoy.com/INSEAD Fri, 02 Mar 2018 09:56:28 +0000 Shawn Choy https://shawnchoy.com/INSEAD INSEADVML Singapore was engaged by INSEAD to drive the revamp of their institutional website, internal digital properties as well as additional digital touch points globally. The process started out with re-imagining user flows, content layout and presentation, to ultimately delivering customised information to diverse user groups in six clicks or less. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e667a1170492caf0c8c1df415f94fb45ac7ed3f263b9ca5037657ae393df2867/Cargo2-INSEAD.png" data-mid="12213397" border="0" src="https://freight.cargo.site/w/1000/i/e667a1170492caf0c8c1df415f94fb45ac7ed3f263b9ca5037657ae393df2867/Cargo2-INSEAD.png" /> <img width="1800" height="1080" width_o="1800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/627fc3e9f2bbfc0b9eb8f26961b6b580b65078cf727ce662c6e2b7587a98cc5b/Cargo2-INSEAD-01.png" data-mid="12213399" border="0" src="https://freight.cargo.site/w/1000/i/627fc3e9f2bbfc0b9eb8f26961b6b580b65078cf727ce662c6e2b7587a98cc5b/Cargo2-INSEAD-01.png" /> Using wireframes as a starting point, I worked closely with the UX team to flesh out each page in the approved look and feel. Each element on desktop also has to translate smoothly into smaller displays such as tablet and mobile. Tablet and mobile adaptations of the pages were also created during the process. <img width="1800" height="1080" width_o="1800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6b3bd941821be52f3946fa649ebfb759da81008cf48bf4f67ebb9a1d75539490/Cargo2-INSEAD-02.png" data-mid="12213398" border="0" src="https://freight.cargo.site/w/1000/i/6b3bd941821be52f3946fa649ebfb759da81008cf48bf4f67ebb9a1d75539490/Cargo2-INSEAD-02.png" /> <img width="1020" height="4067" width_o="1020" height_o="4067" data-src="https://freight.cargo.site/t/original/i/4550fba8cea2a128dda1343ba657b6d16c59be68367c39084df9812dc7b7d3f1/INSEAD_Home_LogOut_150402.png" data-mid="12213569" border="0" src="https://freight.cargo.site/w/1000/i/4550fba8cea2a128dda1343ba657b6d16c59be68367c39084df9812dc7b7d3f1/INSEAD_Home_LogOut_150402.png" /> Case Study Video Agency: VML (Singapore)Client: INSEADCreative Director: Joshua SimUser Experience: Michele Wang, Fala SharilArt Director: Tobing LanataDesigner: Shawn ChoyFront-End Developers: Sherwin Anos, Prem KailasuApril 2016 https://shawnchoy.com/Hilton-Hotel-Deals Mon, 05 Mar 2018 03:50:40 +0000 Shawn Choy https://shawnchoy.com/Hilton-Hotel-Deals Hilton Hotel DealsHilton APAC wanted to revamp their Hilton Hotel Deals site to make browsing more customised experience for every user and eventually drive them to book.We pushed the destinations to the forefront with the use of full-width image tiles. These tiles change, featuring different destinations, based on the browsing habits of each individual user and also the hotels which they have viewed previously.&nbsp; A refresh was also done following the introduction of Hilton’s new branding guidelines in 2017. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f3d156683a6cd201782b04ca5cbddfd9e211e25c98197f27e97a80c60a00934f/Cargo2-Hilton.png" data-mid="12355606" border="0" src="https://freight.cargo.site/w/1000/i/f3d156683a6cd201782b04ca5cbddfd9e211e25c98197f27e97a80c60a00934f/Cargo2-Hilton.png" /> <img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d7429a36c6cfa554d428087cb5e7ed939b195daa5bbd462ca9bc0a7219605403/InSitu_170301.png" data-mid="12355605" border="0" src="https://freight.cargo.site/w/1000/i/d7429a36c6cfa554d428087cb5e7ed939b195daa5bbd462ca9bc0a7219605403/InSitu_170301.png" /> <img width="1200" height="2505" width_o="1200" height_o="2505" data-src="https://freight.cargo.site/t/original/i/f85008caf522ffafe56f685e5b1cb7d4836f2dc77f131f66a47769eeb5584748/New_1-1_TopDestinations_170302.png" data-mid="12355604" border="0" src="https://freight.cargo.site/w/1000/i/f85008caf522ffafe56f685e5b1cb7d4836f2dc77f131f66a47769eeb5584748/New_1-1_TopDestinations_170302.png" /> <img width="1200" height="2066" width_o="1200" height_o="2066" data-src="https://freight.cargo.site/t/original/i/585f435e7c5761c0e14201344777c06d5df2239825add318c793ba4f4135c77b/New_2-1_CampaignLanding_170213.png" data-mid="12355602" border="0" src="https://freight.cargo.site/w/1000/i/585f435e7c5761c0e14201344777c06d5df2239825add318c793ba4f4135c77b/New_2-1_CampaignLanding_170213.png" /> <img width="1200" height="3884" width_o="1200" height_o="3884" data-src="https://freight.cargo.site/t/original/i/6f8c3bead7975be807216c04627c9833ad390ccc78652f51f922e9e2a28d6654/New_3-1_RegionLanding_QuickLook_170213.png" data-mid="12355600" border="0" src="https://freight.cargo.site/w/1000/i/6f8c3bead7975be807216c04627c9833ad390ccc78652f51f922e9e2a28d6654/New_3-1_RegionLanding_QuickLook_170213.png" /> <img width="1200" height="3884" width_o="1200" height_o="3884" data-src="https://freight.cargo.site/t/original/i/f5340155fc2e5195e378f6a9c2ce2f8eb5e63ea53778568ad433f71bd37d0408/New_3-1_RegionLanding_170213.png" data-mid="12355601" border="0" src="https://freight.cargo.site/w/1000/i/f5340155fc2e5195e378f6a9c2ce2f8eb5e63ea53778568ad433f71bd37d0408/New_3-1_RegionLanding_170213.png" /> Agency: VML (Singapore)Client: HiltonUser Experience: Virnice TanDesigner: Shawn Choy&nbsp;February 2017&nbsp; https://shawnchoy.com/Friends-of-Crystal-Jade Mon, 05 Mar 2018 10:03:04 +0000 Shawn Choy https://shawnchoy.com/Friends-of-Crystal-Jade Friends of Crystal JadeCrystal Jade needed help in launching their Facebook and Instagram pages. Aside from regular updates about upcoming promotions and their menu items, they wanted their social platforms to "come alive." We created a series of characters that will feature prominently amongst their usual content and bring a bit of fun to their fans' social media feeds. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49aea830277bf568f5c828787683c7b1cba72c8ffcfdadc0b5dd061bd1d08b96/GoodMood.png" data-mid="12366301" border="0" src="https://freight.cargo.site/w/1000/i/49aea830277bf568f5c828787683c7b1cba72c8ffcfdadc0b5dd061bd1d08b96/GoodMood.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0efb847df52da403413c080b9390d8fb68573603d320d18464718c729957a319/Sorry.png" data-mid="12366295" border="0" src="https://freight.cargo.site/w/1000/i/0efb847df52da403413c080b9390d8fb68573603d320d18464718c729957a319/Sorry.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49282138fd79f4c36a7297d9eabce6c944b7d384a66f02a74509e16c4c103dc8/GoodDay.png" data-mid="12366302" border="0" src="https://freight.cargo.site/w/1000/i/49282138fd79f4c36a7297d9eabce6c944b7d384a66f02a74509e16c4c103dc8/GoodDay.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c19a8bf77713bbbaaa4c7a3e6a471e484b9b001ee1ca24d97a61eec9bad5ca32/FeelLoved.png" data-mid="12366303" border="0" src="https://freight.cargo.site/w/1000/i/c19a8bf77713bbbaaa4c7a3e6a471e484b9b001ee1ca24d97a61eec9bad5ca32/FeelLoved.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3aecd13332466aee583f828a010bd64bdb3815f9f0c6e407327981057f8adb38/EnjoyedFood.png" data-mid="12366304" border="0" src="https://freight.cargo.site/w/1000/i/3aecd13332466aee583f828a010bd64bdb3815f9f0c6e407327981057f8adb38/EnjoyedFood.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d13c10e586d5a16bef6f3c6984cecb60edabf2a542a5491732e0f924bfa58f84/Drool.png" data-mid="12366305" border="0" src="https://freight.cargo.site/w/1000/i/d13c10e586d5a16bef6f3c6984cecb60edabf2a542a5491732e0f924bfa58f84/Drool.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/81c17f8b7fb865f9e790bbdb536dd2a487dc91b73c752b107cfe8815f36e9c49/SeeYou.png" data-mid="12366296" border="0" src="https://freight.cargo.site/w/1000/i/81c17f8b7fb865f9e790bbdb536dd2a487dc91b73c752b107cfe8815f36e9c49/SeeYou.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/828b1ff469001092c64042d9d5907ad0194c64157e50ebcfd6cddfc476a2efaf/Love.png" data-mid="12366297" border="0" src="https://freight.cargo.site/w/1000/i/828b1ff469001092c64042d9d5907ad0194c64157e50ebcfd6cddfc476a2efaf/Love.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99a374f16a7bdc91f3eee03401979ca226d3087953bec64f03319780e4b0e57b/HappyBirthday.png" data-mid="12366298" border="0" src="https://freight.cargo.site/w/1000/i/99a374f16a7bdc91f3eee03401979ca226d3087953bec64f03319780e4b0e57b/HappyBirthday.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d570e5228f74807ee9a1c43e9ded464d2eb94c2538c6bbeb4883b0db71f62f97/Haha.png" data-mid="12366300" border="0" src="https://freight.cargo.site/w/1000/i/d570e5228f74807ee9a1c43e9ded464d2eb94c2538c6bbeb4883b0db71f62f97/Haha.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6fe0ce0e6e5da6f4ef417df0930ddfb685762353dc332a2f8e19612dc83cdf8/HappyAnniversary.png" data-mid="12366299" border="0" src="https://freight.cargo.site/w/1000/i/a6fe0ce0e6e5da6f4ef417df0930ddfb685762353dc332a2f8e19612dc83cdf8/HappyAnniversary.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b4e1df33b0642763fd803eec3f0ffeca3e9f80fc3364c72c035270a252a22f9/ThumbsUp.png" data-mid="12366294" border="0" src="https://freight.cargo.site/w/1000/i/8b4e1df33b0642763fd803eec3f0ffeca3e9f80fc3364c72c035270a252a22f9/ThumbsUp.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de777922fe0a3fe3c6dfa2a62d002085bf6d142390fde006399b79e6a8fba208/MothersDay.gif" data-mid="12366770" border="0" src="https://freight.cargo.site/w/1000/i/de777922fe0a3fe3c6dfa2a62d002085bf6d142390fde006399b79e6a8fba208/MothersDay.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92786c9a2ff77531233a85a0376cb29f1c5827e553592c052d991b059024dedd/FB-BP-07Oct-v1.png" data-mid="12366778" border="0" src="https://freight.cargo.site/w/1000/i/92786c9a2ff77531233a85a0376cb29f1c5827e553592c052d991b059024dedd/FB-BP-07Oct-v1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ccdb5a354ad48e50407356b012e1e967f4d3dea84beac6154a5449801550b93/FB-Jadeite-26Dec-v1.png" data-mid="12366773" border="0" src="https://freight.cargo.site/w/1000/i/6ccdb5a354ad48e50407356b012e1e967f4d3dea84beac6154a5449801550b93/FB-Jadeite-26Dec-v1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e24d7451b388b4ffa9172dce7678cdd72d15bb706fa302b9c07161b7e95f0fe3/FB-Jadeite-22Dec-v2.png" data-mid="12366774" border="0" src="https://freight.cargo.site/w/1000/i/e24d7451b388b4ffa9172dce7678cdd72d15bb706fa302b9c07161b7e95f0fe3/FB-Jadeite-22Dec-v2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2ff99baf1a068e015ddaeb33ee09e4c80f8afd89f614f7d08836bbb55b2c0549/FB-BP-25Jul-v1.png" data-mid="12366775" border="0" src="https://freight.cargo.site/w/1000/i/2ff99baf1a068e015ddaeb33ee09e4c80f8afd89f614f7d08836bbb55b2c0549/FB-BP-25Jul-v1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/827a9e80f12cd7d865064129f85893150f78f311846b28d0cfcbbe35f55ee43f/FB-BP-09Aug-v1.png" data-mid="12366777" border="0" src="https://freight.cargo.site/w/1000/i/827a9e80f12cd7d865064129f85893150f78f311846b28d0cfcbbe35f55ee43f/FB-BP-09Aug-v1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/213c7fb0d903ffb26d260afa3e839f8f15b8d2885ff3901927ab647eed20310c/FB-Jadeite-28Nov-v1.png" data-mid="12366771" border="0" src="https://freight.cargo.site/w/1000/i/213c7fb0d903ffb26d260afa3e839f8f15b8d2885ff3901927ab647eed20310c/FB-Jadeite-28Nov-v1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6915bd831d7f964c1b9855ad4c7473f7b4cc239fc3164841642871aa3e87d6ad/FB-Jadeite-26Nov-v1.png" data-mid="12366772" border="0" src="https://freight.cargo.site/w/1000/i/6915bd831d7f964c1b9855ad4c7473f7b4cc239fc3164841642871aa3e87d6ad/FB-Jadeite-26Nov-v1.png" /> Agency: VML (Singapore)Client: Crystal JadeJanuary 2016 https://shawnchoy.com/Mel-s-House Fri, 02 Mar 2018 10:55:17 +0000 Shawn Choy https://shawnchoy.com/Mel-s-House Mel’s House The result of a gathering at a friend’s new home. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/687462149c99ef2398a0f83caa9f8d09c0df631ea9ff9d1904a7ee6fb841b793/Cargo2-MelsHouse.png" data-mid="12215171" border="0" src="https://freight.cargo.site/w/1000/i/687462149c99ef2398a0f83caa9f8d09c0df631ea9ff9d1904a7ee6fb841b793/Cargo2-MelsHouse.png" /> <img width="2000" height="2490" width_o="2000" height_o="2490" data-src="https://freight.cargo.site/t/original/i/88668bd9950828b39b5fb4456500fb2798855d1fabcc53c1258394786c93af6d/03-1.png" data-mid="12215217" border="0" src="https://freight.cargo.site/w/1000/i/88668bd9950828b39b5fb4456500fb2798855d1fabcc53c1258394786c93af6d/03-1.png" /> <img width="2000" height="2490" width_o="2000" height_o="2490" data-src="https://freight.cargo.site/t/original/i/d15d93fbf0b91b429cee38cea7dc064acd347cbf40332e84479e07e89fd76607/03-2.png" data-mid="12215216" border="0" src="https://freight.cargo.site/w/1000/i/d15d93fbf0b91b429cee38cea7dc064acd347cbf40332e84479e07e89fd76607/03-2.png" /> <img width="2000" height="2490" width_o="2000" height_o="2490" data-src="https://freight.cargo.site/t/original/i/6da8e329bfa722063e99751192b112dc97ce37d8342cbd8396b636879bbfadbd/03-3.png" data-mid="12215215" border="0" src="https://freight.cargo.site/w/1000/i/6da8e329bfa722063e99751192b112dc97ce37d8342cbd8396b636879bbfadbd/03-3.png" /> October 2017 https://shawnchoy.com/Commander-Corg Mon, 05 Mar 2018 08:48:15 +0000 Shawn Choy https://shawnchoy.com/Commander-Corg Commander CorgCommander Corg is brave. Commander Corg is wise. Commander Corg is a warrior.In his head. <img width="1000" height="1380" width_o="1000" height_o="1380" data-src="https://freight.cargo.site/t/original/i/731f2efa6886a23ffc82473718f32783e0d1d8b7edca7fc8b8bbe21dd3a4f2ed/SoWeMeetAgain.png" data-mid="12363464" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/731f2efa6886a23ffc82473718f32783e0d1d8b7edca7fc8b8bbe21dd3a4f2ed/SoWeMeetAgain.png" /> <img width="1000" height="1380" width_o="1000" height_o="1380" data-src="https://freight.cargo.site/t/original/i/a94ec160edab8950951ca418a510f27390a23372a97eeb5a6d80e3b9ef927b72/Camouflage.png" data-mid="12363474" border="0" src="https://freight.cargo.site/w/1000/i/a94ec160edab8950951ca418a510f27390a23372a97eeb5a6d80e3b9ef927b72/Camouflage.png" /> <img width="1000" height="1380" width_o="1000" height_o="1380" data-src="https://freight.cargo.site/t/original/i/566ef4169842a3c98a6687f1d24e1ccf244e66eca61973b00b72f39a75bfe545/Mountain.png" data-mid="12363469" border="0" src="https://freight.cargo.site/w/1000/i/566ef4169842a3c98a6687f1d24e1ccf244e66eca61973b00b72f39a75bfe545/Mountain.png" /> <img width="1000" height="1380" width_o="1000" height_o="1380" data-src="https://freight.cargo.site/t/original/i/661a2efd7149c1694de5111071a07bbc2a636574528557ffc2770fe901ad4087/Jump.png" data-mid="12363473" border="0" src="https://freight.cargo.site/w/1000/i/661a2efd7149c1694de5111071a07bbc2a636574528557ffc2770fe901ad4087/Jump.png" />