Hilton APAC wanted to revamp their Hilton Hotel Deals site to make browsing more customised experience for every user and eventually drive them to book.
We pushed the destinations to the forefront with the use of full-width image tiles. These tiles change, featuring different destinations, based on the browsing habits of each individual user and also the hotels which they have viewed previously. A refresh was also done following the introduction of Hilton’s new branding guidelines in 2017.
Agency: VML (Singapore)
User Experience: Virnice Tan
Designer: Shawn Choy