The Netflix and Woof adoption drive was jointly organised by Netflix and Save Our Street Dogs (SOSD) as part of the shelter’s fundraising efforts. Visitors had the opportunity to meet (and potentially adopt!) the shelter dogs, get caricatures of their canine companions drawn by an artist, and even pose for a photo or two at the photo booth. The event culminated in an outdoor screening of Netflix’s Benji.
To generate buzz for the event, we did a very special photoshoot with some of the shelter dogs, and placed them in some of Netflix’s most iconic shows! The created images were shared on Netflix’s and SOSD’s Facebook and Instagram pages over the week leading up to the adoption drive.
Agency: Weber Shandwick (Singapore)
Client: Netflix, Save Our Street Dogs
Art Director: Shawn Choy
Photographer: Jach Chua