The National Arts Council of Singapore wanted to better utilise their social media platforms to engage the public during 2018’s edition of Singapore Art Week. Throughout the 3-month campaign period, the team produced 177 pieces of social media content, 1 teaser video, 3 promotional videos, and 1 post-event video, significantly increasing their social media following and engagement rates.
I helmed the design aspect of things—from concepting, storyboarding and illustrating the teaser video, to crafting all social content pieces for their Facebook and Instagram pages.
Agency: Weber Shandwick (Singapore)
Client: National Arts Council
Illustrations/Storyboarding: Shawn Choy, Nadia Malik
Videography/Editing/Animation: Jay Hernandez