Singapore Art Week 2018
The National Arts Council of Singapore wanted to better utilise their social media platforms to engage the public during 2018’s edition of Singapore Art Week. Throughout the 3-month campaign period, the team produced 177 pieces of social media content, 1 teaser video, 3 promotional videos, and 1 post-event video, significantly increasing their social media following and engagement rates.
I helmed the design aspect of things—from concepting, storyboarding and illustrating the teaser video, to crafting all social content pieces for their Facebook and Instagram pages.
Agency: Weber Shandwick (Singapore)
Client: National Arts Council
Illustrations/Storyboarding: Shawn Choy, Nadia Malik
Videography/Editing/Animation: Jay Hernandez
January 2018
© 2018 Shawn Choy